A number of my friends in my network are asking me for tips on using social media to find jobs. Here’s the first

With the UK Government saying that the public sector cuts are likely to “affect the way people live in the UK for years to come” it’s not surprising that job security has risen to the the top of people’s concerns.

The problem is that too often people feel helpless about the situation. After all, it’s the boss and company performance that dictate job security and too often an employee feels unable to affect either.

The advice that I am giving to friends is to develop their network. It is after all, through a network of contacts that most people find their next job. Having a strong network is essential if you are to get the help yopu need when things go “pear shaped”.

However, a network is not just a list of names in one’s address book. It’s the engagement and trust that’s built up that is important.

A number of my friends and clients are excited at the work I’ve done on “finding a dream job using Social media”. The work is almost done now and will be available very soon on my personal website and well as Assimilating-Talent.

My team also wants to share it with everyone on it’s own specific site, which sounds awesome!
So watch out for news

A friend of mine that I’ve been working with has received three job offers in the past two weeks. One of these he was told was through networking and only 8 people were approached.

He’s encouraged me to post the advice. So whilst I am definitely NOT a head-hunter or run a search firm here goes.

Most job roles are now only advertised on-line and the role of newspapers in attracting job applicants has almost disappeared, along with the advertising revenue that such adverts produced. However, most job roles  use personal networks and aren’t even advertised.

Indeed it’s said that 60% of roles are filled through networking. At one time this meant using ‘the old boy network’ or ‘the golf-club’. Nowadays, however, this is mostly via networking sites such as linkedin.com where professional recruiters source possible candidates and reference them before any formal approach is ever made. The advantage to the employer is that it avoids receiving thousands of applications through the post.

So how do you position yourself to be identified as someone to be “networked for the job” on sites such as linkedIn and Facebook?

Here are my top ten tips to being networked for a job through Social Media:

1. Have a large network. Most people on social networking sites have less than 300 people in their network. When looking to be sourced for a job your network needs to be as large as possible. This also means researching the membership each network will give you. For instance Linkedin will connect you with individual professionals mainly based in UK and USA. Twitter gives you the opportunity to connect with businesses as well as individuals.
2. Have a good mix of people in your network. Link with friends but also link competitors, people in other industries and professions, head-hunters and those in search companies. If you’ve not got a Twitter account then consider doing so. This will allow you to connect with search companies as well as individuals.
3. Communicate with your network. Having a large network gives you no visibility if you aren’t contacting them on a regular basis. Send personal messages and responding to questions and contact a few people each day that you haven’t connected with for some time.
4. Link your Twitter account to your other Social media accounts. This allows your tweets and updates to be read by your entire network
5. Become an expert. Answer questions on Linkedn to be seen as an expert. As a result of answering questions on Linkedin and having 14 best answers logged I’ve received emails and connections from USA, Canada, Middle East and Malaysia.
6. Post slide-shows on Slideshare. This is essentially a PowerPoint slideshow. This also promotes your expertise and link these to your linkedin profile. Linkedin allows you up to three slideshows.
7. Have a facebook profile.Though be careful about your on-line reputation. Lots of people are making a lot of money on Facebook. Those that have used it to promote their drunken parties have often come to regret their posts.
8. Don’t over-promote your products and services. Remember that social media is like “going to a party”. You wouldn’t make many friends at a party if all you did was to talk about work. Create a personality. You also don’t want to be Blocked for spamming!
9. Have a YouTube film about you and your products and services. Place it on your website as well as other Social Media sites.
10. When posting be complimentary about people. Avoid criticism and  try to sound motivated and upbeat. No-one wants to offer a job to “Mr Grumpy”. However also consider that you are wanting to share expertise so be as generous as possible with the advice you offer others.

If you would like further news and updates about using Social Media then subscribe HERE

John previously worked in Maria’s HR Department in her previous company.
John is a qualified member of the CIPD as well as having a degree from Reading University.
He is currently half way through a MBA course.
John is single having just split from his girlfriend, plays golf, swims and likes collecting foreign banknotes.

The existing team thinks he’s very nice but are concerned as to how Maria and the new hire will act together.
Christine is particularly concerned as to her own position within the Department as she’s concluded that Maria doesn’t like her.

Maria is blaming her team for her recent loss of face by advising her to cancel the free lunches for part-time staff, only to have to reverse the decision once the CEO’s wife, a part-time worker, failed to give the CEO his dinner. (See previous posts).

It seems that she has targeted her wrath onto her Assistant Manager, Christine, and reduced Christine to tears as she told her that no one liked her or respected her work! Maria has left work to go home early but Christine is receiving tea and sympathy from outraged members of Maria’s HR department.

Maria has battled into work for the first time this week as a result of the inclement weather and has immediately sent an email to all staff stating that any time taken off as a result of the snow must be made up within a four week period.

As she had a difficult journey into work Maria has just left work to return home and has pointedly stated to those in her team that all this last week she has been “working from home”.

Her team have concluded that she meant that her email will not apply to her.

I am detecting that Maria’s reputation amongst her team and some other key influence centres (people) within the company is not entirely positive. Indeed Maria is considered by some to be somewhat opportunistic and self-serving. (One person has suggested that being self-serving in most departments is acceptable it’s unfortunate for someone in HR. An interesting observation!)

The first day back from the festive holidays brings a staff meeting between Maria and her team. Now that she has been in her new job for a couple of months Maria intends to implement her plans for cost savings within the HR department.

She has told the team that her intention is to exceed the Managing Director’s request that all departments make a saving on budget of 6% during 2010. To do this Maria intends to restructure the team slightly and reassign workloads so that specific people handle specific departments.

Maria has also told her team that she intends to review “search company and head-hunter contracts” when sourcing new staff and that she will renegotiate fees and payment terms. This means that “some search companies might be dropped” in favour of ones that Maria has worked with in the past and whom she trusts.

It’s being reported that Maria has been saying to senior colleagues that her team aren’t as good as she first thought.
There’s nothing specific except that she doesn’t like her deputy, Christine.

Christine is liked throughout the company as being very professional, hard working and thorough.

It is reported that Maria has mentioned to the CEO that she would like to recruit her assistant manager from her previous company. 

Maria has been at her new company for a month and seems to have settled in well, although her team have some reservations around issues of trust. They see her as being self-promotional as opposed to a “team advocate”.

Over this last few days Maria has been working with the CEO and Sales Director to look at restructuring teams. With the drop in sales resulting from the depression certain posts are now seen as being redundant. Maria is advising on how this can best be done and a strategy for implementation.

Some sales teams will disappear altogether and some will be merged into others. The first announcements will be made towards the end of next week. The objective is to have the new teams in place for early next year after a staff consultation period.

To prepare the necessary paperwork Maria has chosen to work with two of her more junior team members. Her assistant managers are wondering why this is the case and if there is a “hidden agenda” to Maria’s actions.