A friend of mine that I’ve been working with has received three job offers in the past two weeks. One of these he was told was through networking and only 8 people were approached.

He’s encouraged me to post the advice. So whilst I am definitely NOT a head-hunter or run a search firm here goes.

Most job roles are now only advertised on-line and the role of newspapers in attracting job applicants has almost disappeared, along with the advertising revenue that such adverts produced. However, most job roles  use personal networks and aren’t even advertised.

Indeed it’s said that 60% of roles are filled through networking. At one time this meant using ‘the old boy network’ or ‘the golf-club’. Nowadays, however, this is mostly via networking sites such as linkedin.com where professional recruiters source possible candidates and reference them before any formal approach is ever made. The advantage to the employer is that it avoids receiving thousands of applications through the post.

So how do you position yourself to be identified as someone to be “networked for the job” on sites such as linkedIn and Facebook?

Here are my top ten tips to being networked for a job through Social Media:

1. Have a large network. Most people on social networking sites have less than 300 people in their network. When looking to be sourced for a job your network needs to be as large as possible. This also means researching the membership each network will give you. For instance Linkedin will connect you with individual professionals mainly based in UK and USA. Twitter gives you the opportunity to connect with businesses as well as individuals.
2. Have a good mix of people in your network. Link with friends but also link competitors, people in other industries and professions, head-hunters and those in search companies. If you’ve not got a Twitter account then consider doing so. This will allow you to connect with search companies as well as individuals.
3. Communicate with your network. Having a large network gives you no visibility if you aren’t contacting them on a regular basis. Send personal messages and responding to questions and contact a few people each day that you haven’t connected with for some time.
4. Link your Twitter account to your other Social media accounts. This allows your tweets and updates to be read by your entire network
5. Become an expert. Answer questions on Linkedn to be seen as an expert. As a result of answering questions on Linkedin and having 14 best answers logged I’ve received emails and connections from USA, Canada, Middle East and Malaysia.
6. Post slide-shows on Slideshare. This is essentially a PowerPoint slideshow. This also promotes your expertise and link these to your linkedin profile. Linkedin allows you up to three slideshows.
7. Have a facebook profile.Though be careful about your on-line reputation. Lots of people are making a lot of money on Facebook. Those that have used it to promote their drunken parties have often come to regret their posts.
8. Don’t over-promote your products and services. Remember that social media is like “going to a party”. You wouldn’t make many friends at a party if all you did was to talk about work. Create a personality. You also don’t want to be Blocked for spamming!
9. Have a YouTube film about you and your products and services. Place it on your website as well as other Social Media sites.
10. When posting be complimentary about people. Avoid criticism and  try to sound motivated and upbeat. No-one wants to offer a job to “Mr Grumpy”. However also consider that you are wanting to share expertise so be as generous as possible with the advice you offer others.

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This entry was posted on Tuesday, June 1st, 2010 at 1:47 pm and is filed under Job Transition.