As reported on the Today Programme (Radio 4) this morning 25 January 2007:

CEO’s of companies in the UK have a Trust Void
Trust in CEO’s is 20%
whilst in an employee it is between 35 &40%
and in a peer 50%

Is it any wonder that the average tenure of a CEO in an organisation has fallen in recent years to under 2 years and that so many newly appointed CEO’s go on to fail in the new job.

Can CEO’s increase the chances of success by raising their TRUST rating both inside and outside a company?