I had a long breakfast with a friend and Company Director this morning. Over the bacon and eggs we talked about some senior and unexpected departures from one of his competitors. He was identifying the opportunities these senior departures presented for his own company.

In short he categorised these as:

• Available talent might be available and useful to his own comany (possibly on a consultancy basis)
• The competitor’s clients might speculate that they might need to shop around for alternative suppliers (Just in case!)
• Loss in staff morale and as a result loss of productivity
• Gap in leadership until new leader can be appointed and begin to succeed
• Possible further departures which could increase problems
• Cost to competitor of rehiring and lead-in time for newe job holder

Too often, when senior management departs staff look to the future wondering if the business is doomed. (Even if the leader had been unpopular) and wonder if they should consider finding another job before it’s too late. My friend and I speculated that the benefits for my friend’s company could last between six and nine months and be worth many clients and an increase in sales income.

Bernard Matthews as an example
One only has to look at Bernard Matthews, the turkey company, to see how the loss of top people can benefit competitors. Last week the Chairman, Davis McCall, stepped down. Then the Chief Executive, Noel Bartram left and follows Rob Mears the Managing Director’s ealier departure.
The company employs 2200 people with a further 1000 staff in Germany and Hungary. In recent years Trading conditions have been poor for the company with bird flu and increase in costs. In addition staff morale has been hit and sales have slumped. Profits on a turnover of £341m amounted to just £2m.
With the departure of senior people it could be expected that morale and productivity will further be affected unless the latest appointment of David Joll (former CE) can secure a rumoured investment of between £20 and £30million. In which case he could end up as a hero.

A Strategy
My friend and I worked on plans until lunchtime on ways to manage possible, though unlikely, senior departures in his own company.

Stephen Harvard Davis