I was delighted yesterday when I had an email asking if I would speak to a team of retail shop assistants on ways to increase their sales. Apparently I was contacted after one of the team had seen this film on YouTube and discussed it at their sales team meeting.

So here’s the film for you to see for yourself and if you have any ideas for another film on retail sales teams then give me a shout

2 ways to Increase Retail Sales

“Currently 25% of my team’s predicted sales stall in a NO DECISION”

Was the opening statement of a Skype call I had with a friend last month. He’s a sales manager with a large national firm and was asking me how to restructure his sales team’s working to increase effectiveness, increase sales funnel size and, despite the recession, meet increased revenue targets.

Main problem
With the economy becoming more difficult prospects have learned to distrust sales calls. In addition the prospect has become better informed and will use the internet to check the sales facts or even make the sale on-line. The conclusion we came to was that the sales team was pressing for a fast buying decision and this was a major contribution to a “No decision”.

Solution and result
One of the three solutions we discussed and implemented was that the next team briefing should discuss “time taken to sale”. The discussion produced a realistic expectation of the time taken to make a sale in various circumstances. The effect was to reduce the pressure felt by the sales team to make quick sales. The result was that the team prospected wider whilst ensuring that “No decision prospects” were kept warm for longer. The result is that overall sales have grown. New sales are being made with many of the predicted sales that previously ended in “No decision” and forgotten about being converted later rather than sooner! 

Over the past weeks I’ve been talking to various businesses about the strategies that they are developing for 2012 and beyond and in the light of continued hard times.

The one common factor in my discussions is that there seems to be a great emphasis on sales and sales team restructure to maintain growth. Identifying the successful sales team members isn’t difficult and identifying those that need replacing isn’t difficult either. The problem is that those at the top probably won’t be able to deliver more and those at the bottom are difficult to motivate.

Greatest potential growth
Possibly the greatest potential growth from a sales team will come from the average performers. That is those that are producing between 90% and 125% of their target on a regular basis. This is partly because this group tends to have more people in it than the top or the bottom and motivating them to produce more has the greatest potential for success.

Sales team restructure strategy
When developing strategies for a sales team restructure they should include changing territory, clients, working times, information and support given to the sales team and a good study of the recruitment process and criteria for those joining the team.

This video on sales and marketing interview questions might help

I was interested to read that the future of the government’s Work Programme “hangs in the balance” as research has revealed that 90 per cent of contracted Work Programme providers will miss their targets to get people back into work.

“The future of this vital employment scheme hangs in the balance,” said Ian Mulheirn, Director of the SMF.  “The programme aims to get some of the hardest to reach people off benefits and into work, but past performance shows that providers will be unable to meet the criteria required of them by the DWP”. As reported in Management Today

The statistic raises a number of questions:

• Were the targets too high?
• Were the providers promising too much in their application for the contract?
• Were the providers competent?
• Is the economic downturn so deep that it makes delivery impossible?
• Are employers just not employing?
  

No doubt the answers, arguments and “justification” will depend upon being in Government, Providers or DWP.
 
Perhaps they’ll all blame the unemployed!

Technorati Tags: employment, Ian Mulheirn, Management Today, work programme, unemployed, job, job serch

The
future of the government’s Work Programme “hangs in the balance” as
research has revealed that 90 per cent of contracted Work Programme providers will miss their
targets to get people back into work.

“The
future of this vital employment scheme hangs in the balance,” said Ian
Mulheirn, Director of the SMF.  “The programme aims to get some of the
hardest to reach people off benefits and into work, but past performance
shows that providers will be unable to meet the criteria required of
them by the DWP. As reported in Management Today

The statistic raises a number of questions:

• Were the targets too high?
• Were the providers promising too much when they applied for the contract?
• Were the providers competent?
• Is the economic downturn so deep that the job situation makes delivery impossible?
• Are employers just not employing
  

I’ve no doubt that the answers, arguments and “justification” will depend upon being in Government, Providers.
 
Perhaps they’ll all blame the unemployed!

I love working with new sales teams. In particular I enjoy planning how to to restructure a sales team to maximise sales.

Pertinent questions
Recently I was talking to a Sales Director that was concerned because his sales team, as a whole, wasn’t meeting target. Some of the team met their individual targets easily and exceeded them, others were average and some below average. The Sales Director was continually asking “Were the targets too high, Was the sales team capable of meeting the required results? or was the economy to blame?”. All very pertinent questions but ones that didn’t deliver the answers he was looking for.

Focussing on stars and passengers
In my experience a major reason why Sales Directors have problems with targets is because their focus is often confused by the stars and the passengers in their team (Stars are probably producing all they can and passengers simply reduce the good effect of the stars!).

Instead I persuaded him to focus on the group of people who are making “average Sales” and just below, which tends to be the larger number of people in any team. If this group could raise their sales by just 5% – 10% the effect can be to massively increase sales.
Action plan in the making!

email me: stephen@assimilating-talent if you would like a SKYPE call to discuss your sales team issues.

There’s nothing more energising than success and nothing more tiring when things aren’t going well.

Last week I was speaking to one of my favourite friends… John Donnelly.
Now for those that don’t know John he’s one of the sharpest tools in any business toolbox. He lives in Spain where high level business people fly in to ask his advice and fly out again after a few glasses of sangria. We speak on SKYPE, as do many of his clients, and his wicked sense of humour has me regularly injuring myself when falling helplessly off my office chair.

John was reviewing one of my latest video-blog films and made some great suggestions on improving the final result. Everything he said was correct but it meant doing the film again! No problem, the result will be better and I’m energised to re-film it and send him the final (Director’s) cut.

In six months time…
On the other hand I feel sorry for another friend that’s going through a difficult time. Her new team is having great success and is delivering a first class product. As a result, however, is continually being pressured by others to produce more and more. They do this by focussing on the small areas that could be done better and just offer criticism whilst ignoring the excellent work of the project as a whole.

The result is that my friend has decided to leave and within six months will probably be giving in her notice. Having come to this decision she is finding that her tiredness has disappeared, she has a more relaxed attitude to problems at work and is becoming increasingly disengaged. In the meantime her boss keeps telling her “I don’t know what we’d do without you!”

He’s about to find out and at a most inconvenient time, I should guess. 

My original work with teams was with sales teams and how to make them more productive. It’s an area that I’ve always enjoyed so perhaps it’s not surprising that I’m being asked to advise on this area of business more and more.

The last few weeks I’ve been talking to a very enthusiastic team about to open a couple of retail stores. A brave thing in these times but their product and their enthusiasm is such that you can’t fail be be drawn into the excitement.

Who will go topless?
One of the things we did is to visit other stores and websites to experience the “Buzz”, customer experience and see what can be replicated and what should be avoided.

A favourite visit, as voted by the group, was to the Abercrombie and Fitch store in London where I suspect the main attraction was the very fit looking topless male that greeted the girls and guys at the door. As you can imagine there was a lot of discussion and even a vote on which male member of the team should walk around the new stores topless. (Before you ask…I wasn’t even included in the list of candidates!)

Whilst the group agreed that the A&F visit was a great customer experience most stores failed to live up to the same standard and some didn’t even come off the starting blocks. So I’m being encouraged and helped by the group to make a couple short film for this blog on the topic and this should be completed this week. So keep an eye out on this blog

I’m often asked how to restructure a sales team to make them more profitable faster and how to identify and avoid recruiting order takers that eat up valuable management time.
So here’s a video I’ve uploaded on the topic and hope you find it useful

Hiring salespeople, avoiding ordertakers

Over the past few weeks I’ve been talking to a couple of businesses about restructuring their sales teams. The intention is to expand their profitability by increasing the productivity of the personnel.

Major problem
A major problem with sales team development is the acceptance of the 80/20 rule. This is where management believe that 80% of sales will always come from 20% of the team and are happy to accept that situation. The problem comes when part of the top 20% decide to leave for another job! At that stage panic usually set-in amongst the sales management.

Possible reason
The possible reason for the above is that in good times the recruitment process allowed ordertakers to gain sales jobs quite easily. Personnel are hired to fill posts without investigating if the individual’s past sales results were due to personal drive, capability and whether the skills are able to be easily replicated in another company, product and territory. However, in these economic times a business can’t afford to be hiring order-takers when they really need capable salespeople.

New videos
To overcome the problem of hiring order-takers I’ve been asked to make a couple of short videos on this topic and these start filming towards the end of this week.
If you would like to be sent an email when they are uploaded onto YouTube then simply register as a subscriber on my YouTube channel @ stephenharvarddavis 
or send me an email at Stephen@assimilating-talent.com