Massive increase in sales
I love working with new sales teams. In particular I enjoy planning how to to restructure a sales team to maximise sales.
Pertinent questions
Recently I was talking to a Sales Director that was concerned because his sales team, as a whole, wasn’t meeting target. Some of the team met their individual targets easily and exceeded them, others were average and some below average. The Sales Director was continually asking “Were the targets too high, Was the sales team capable of meeting the required results? or was the economy to blame?”. All very pertinent questions but ones that didn’t deliver the answers he was looking for.
Focussing on stars and passengers
In my experience a major reason why Sales Directors have problems with targets is because their focus is often confused by the stars and the passengers in their team (Stars are probably producing all they can and passengers simply reduce the good effect of the stars!).
Instead I persuaded him to focus on the group of people who are making “average Sales” and just below, which tends to be the larger number of people in any team. If this group could raise their sales by just 5% – 10% the effect can be to massively increase sales.
Action plan in the making!
email me: stephen@assimilating-talent if you would like a SKYPE call to discuss your sales team issues.