I’m not surprised that I’m often I get asked for my recommended replies to specific questions but this hides the real question I’m being posed. The real question is “How do I sound different, better and more attractive than the other candidates?”. Over this last week I’ve talked to three groups of people about how to prepare and shine at interviews.

Introductions first.
Yesterday I was talking to a university student that hopes to gain a placement at a large technology firm and defer the last year of his degree to gain experience in a job. I’m sure that he will do well but first he must pass a day long interview where he’s bound to have to introduce himself to a group of people.
 
Most introductions are either it’s too short such as “I’m an accountant” and gives no further information on expertise or capability or it results in a ramble of words that has little impact and even less meaning for the listener.
 
For real impact candidates need to develop a twenty to twenty five word description of yourself and your skills that you can memorise and deliver with confidence. The objective is to gain the listeners interest and engage in further conversation. It’s no different from the elevator pitch used by business people (too often very badly!)

Think through the questions you will be asked
Another group I was talking to were in sales and wanting to know how to look different. My advice was to write down the questions you expect to be asked and then ask a friend to ask them and then listen to your answer and make suggestions for improvement. Practice the answers time and again until they sound right to you and answers the underlying questions the interviewer is wanting to discover. (Many interview questions are wanting two or three points addressed)

What questions will you ask the interviewer?
This is an important area because it shows interest and reflects the research made into the future employer (you should have looked at and studied the corporate history, products and their prices and so on)
Consider asking questions on what the company would expect you to have contributed, learned and achieved by the end of the first year
  

Sales and Marketing interview questions
Have a look at my YouTube channel for further interview films

I’m having great fun collecting examples of “strange but true interview questions” and their answers. Some of which I’m posting onto Twitter for the enjoyment of my friends and followers.
One of my favourites is “If Aliens landed in your garden and offered you a job on their planet what job would it be?”.

Favourite interview answers
My favourite answer to the interview question “What’s your greatest weakness?” is still the candidate that responded “Kryptonite. I have yet to discover whether he (I presume it’s a he) got the job.

Other strange but true interview questions that caught my eye include:

• Why are manhole covers round?
• If you laid all the roads in the UK end to end, how many times round the world would they go?
• If you were a type of cheese, what cheese would you be?
• If you were a salad, what type of salad dressing would you choose?

Three Admirals
Another interview answer I like is for the selection board for the Royal Navy, made up of three retired Admirals, interviewing some school leavers. One candidate was asked to name three famous British Admirals. The answer came “Nelson, Drake… and I didn’t catch your name Sir?”
He didn’t get selected for insubordination which I think most unfair!

Over the past weeks I’ve been talking to various businesses about the strategies that they are developing for 2012 and beyond and in the light of continued hard times.

The one common factor in my discussions is that there seems to be a great emphasis on sales and sales team restructure to maintain growth. Identifying the successful sales team members isn’t difficult and identifying those that need replacing isn’t difficult either. The problem is that those at the top probably won’t be able to deliver more and those at the bottom are difficult to motivate.

Greatest potential growth
Possibly the greatest potential growth from a sales team will come from the average performers. That is those that are producing between 90% and 125% of their target on a regular basis. This is partly because this group tends to have more people in it than the top or the bottom and motivating them to produce more has the greatest potential for success.

Sales team restructure strategy
When developing strategies for a sales team restructure they should include changing territory, clients, working times, information and support given to the sales team and a good study of the recruitment process and criteria for those joining the team.

This video on sales and marketing interview questions might help

Each week I like to take time to catch up on research reading. So last night I reread Anne Fisher’s article in FORTUNE/CNN Where she talks about interviewers resorting to desperate
measures in their efforts to narrow the field of candidates. It strikes me that interviewers and company’s will experiment with interview techniques too often and without understanding what they will do with the answers. Like having too many interviews or a number of personality tests.

Silly Questions
Anyway, back to the silly questions. In most
cases the interviewers were reported to be more interested in how candidates responded, identified their thought processes and seeing if they kept their cool. Some of the questions, however, are truly bizarre!
Here’s three of my favourites:

“Using a scale of 1 to 10, rate yourself on how weird you are.” Capital One (COF)

“Explain quantum electrodynamics in two minutes, starting now.” Intel (INTC)

“How many balloons would fit in this room?”  PricewaterhouseCoopers

Candidates questions
What would the reaction be, I wonder, if the tables were turned and candidates started to do the same? With that in mind:
What would be the questions you might be tempted to ask an interviewer for a job?

Did you see Simon Swans article in the latest edition of Management Today*? Simon talks about the importance of interviewing and quotes Harvard University research that says that new hire failure costs can amount to five times salary. I thought the costs understated and suspect that Simon’s probably taken a fixed cost of salary and direct expenses but not included the lost opportunity costs that result from a new hire failure.

At this point you probably might discount my own research as being inflated, if I included it here, so let me point to Brad Smart’s book “Topgrading” ,as evidence, where he wrote that his research into new hire failure could amount to 24 times the salary. Much of these come from lost opportunities which, depending upon position, include lost sales, projects not met and so on

I thought it interesting that Simon’s solutions to the problem was to ensure that the Resume (CV) was accurate and that the interview process robust. All good stuff. However, a crucial part of the process is the six months that a company spends integrating the individual into the new job. 

* 5th August 2011

I’ve recently heard suggestions that the
more interviews and hoops candidates are expected to jump through…the
better the final quality of hire. Then a similar question was asked on LinkedIn and I thought I would repeat the answer in my blog.

The proposition is WRONG 

Very sorry, but it’s wrong. Let me clarify: I have spent the last ten years talking to CEO’s about
hiring and integrating people into their firm faster and more
profitably. Asking a candidate to do more and more tests and interviews simply clouds the process. Two interviews, one assessment and a follow up meeting to negotiate terms is enough. In my experience having a new hire failure or poor hires has more to do
with the lack of interview experience by the interviewer, an inability of interviewer to assess candidates correctly and
poor integration by the business.

Interviewers training
Directors that interview people for a job do so about two or three times
a year. Hardly enough time to gain great expertise or to maintain that
ability. This may be a reason why businesses rely on more and more interviews and tests. However, again in
my experience, tests are only as good as the ability to understand the
results. (Too many people will fix on one statistic from a test and base their
choice on that as opposed to a rounded assessment).

One solution is to encourage interviewers to undergo some training
before undertaking important interviews. Then to have some experts on
the interview panel that can provide focussed views.

Cost of failed hire can be shedloads of money off the bottom line
Interestingly the COSTS of NEW HIRE FAILURE can be huge and my research
confirms Brad Smart’s research that the cost of failure can range from
10 – 24 times salary.

So if you’re hiring at a salary of $45,000, choose a multiple and see how much a new hire failure could cost your business!

Links:

• 
  http://www.youtube.com/user/stephenharvarddavis?feature=mhee

The film on Sales and Marketing questions broke the 2000 views barrier this weekend.
The series on asking and answering interviewing questions has been a great success and in particular those on sales.

In total my YouTube channel has has over 9000 views and you can access all the films HERE
So for those that missed “Sales and Marketing Interview Questions” here’s another chance and more films are being planned
 

Sales and Marketing interview questions
www.stephenharvarddavis.com