I’ve noticed over the past few months that many businesses are concentrating on restructuring their sales teams as part of their business strategy. The problem is that so mant sales appointments fail to deliver what was anticipated.

Sales teams have contacted me to advise on how to select good salespeople. The point I always make is that whilst the interview is useful always worth check on the information given by the candidate. Follow up references,  check sales statistics given for previous posts and so on.

The next step is to integrate the individual into the team. Relying on just past experience for the individual to succeed is a recipe for job failure too often. Remember that only 60% of new hire salespeople succeed.The 40% that fail cost huge amounts of management time and lost opportunity costs.

The film on Sales and Marketing questions broke the 2000 views barrier this weekend.
The series on asking and answering interviewing questions has been a great success and in particular those on sales.

In total my YouTube channel has has over 9000 views and you can access all the films HERE
So for those that missed “Sales and Marketing Interview Questions” here’s another chance and more films are being planned
 

Sales and Marketing interview questions
www.stephenharvarddavis.com

A number of people in my network manage sales teams or are salespeople and I’ve been asked to include some questions asked at sales job interviews.

So here’s the clip first with questions:

“What’s your attitude to a challenge?”
How do you handle rejection?”
and
Describe a difficult sale you’ve made”

and there will be more to follow

Sales and Marketing interview questions

A couple of days ago I was talking to a friend of mine, Chrissie Lightfoot, who has written a great blog titled The end of Lawyers on the changes to how the legal profession will be changing. The article is very revealing and Chrissie has made some excellent observations.

Her blog has caused some discussion with  friends who use the internet for business. It’s been agreed that now we can offer experts in India, China, Thailand and all over the world work that would normally be done very expensively such as marketing, research, print design, professional advice and even pay someone to write our blogs,  monitor the results and only pay for what we have had satisfactorily delivered at a fraction of the price. Why would we want to hire expensive people or firms locally?

The result must be that professional firms in Europe and the USA must consider that to survive they must identify Micro-niche products that can’t be easily replicated.

A couple of days ago I was talking to a friend of mine, Chrissie Lightfoot, who has written a great blog titled The end of Lawyers on the changes to how the legal profession will be changing. The article is very revealing and Chrissie has made some excellent observations.

Her blog has caused some discussion with  friends who use the internet for business. It’s been agreed that now we can offer experts in India, China, Thailand and all over the world work that would normally be done very expensively such as marketing, research, print design, professional advice and even pay someone to write our blogs,  monitor the results and only pay for what we have had satisfactorily delivered at a fraction of the price. Why would we want to hire expensive people of firms?

The result must be that professional firms in Europe and the USA must consider that to survive they must identify Micro-niche products that can’t be easily replicated.

Following the strategy paper that Maria and the Sales Director produced a few weeks ago Maria has seen the first team that is being restructured, The Marketing Department.

The post of Marketing Manager and his deputy are seen as being redundant. In future these roles will be done by the Sales Director, who sees himself as an expert on the topic.

This has come as a shock to many people in the company as the Marketing team have been credited with increasing company profile and being instrumental in the development of new product ideas that have kept the company at the forefront of their industry.

The gossip around the coffee machines would suggest that many see this move as the Sales Director “consolidating his position” as opposed to looking forward to the company’s future success.