A couple of days ago I was talking to a friend of mine, Chrissie Lightfoot, who has written a great blog titled The end of Lawyers on the changes to how the legal profession will be changing. The article is very revealing and Chrissie has made some excellent observations.
Her blog has caused some discussion with friends who use the internet for business. It’s been agreed that now we can offer experts in India, China, Thailand and all over the world work that would normally be done very expensively such as marketing, research, print design, professional advice and even pay someone to write our blogs, monitor the results and only pay for what we have had satisfactorily delivered at a fraction of the price. Why would we want to hire expensive people of firms?
The result must be that professional firms in Europe and the USA must consider that to survive they must identify Micro-niche products that can’t be easily replicated.