Over the past week I’ve been amazed at the response of companies to negative comments on Twitter. In the “getting complaints resolved fast” it seems to scare companies far more than threats to complain through official channels!

It takes 50 days to post a form
At this point I’m not going to mention the companies concerned (look through my previous blogs and tweets if you want to know the who) but to say that one complaint was after I was informed that to post me a form that needed completing could take up to fifty days to post…yes that’s right fifty (50) days to post out a form!

Brand protection
Within an hour of the negative tweets complaining of the poor customer service I was being contacted by teams of people wanting to resolve my complaint to prevent further negative tweets being made. Now, one has to admire the protection of the brand image and how effectively the complaint was handled but my main question is why let the situation where a customer is frustrated or angered occur in the first place?

So, perhaps the advice if you have a complaint about a company should be “Tweet first, blog next, mention it on facebook and if that brings no satisfactory result then complain officially”.

As the Queen’s Diamond Jubilee approaches we are likely to be bombarded with comparisons of the “then and now”. Commentators will be lecturing us saying how much better off we all are than in 1952!

People worked harder
Doubtless they will mention that people worked harder in 1952. Yet in reality communication and technology mean that we work faster and more effectively now than sixty years ago.

There will be statistics showing that more women are employed than ever before and regrets that “company loyalty” has disappeared. Forced redundancies, company closures and so on have meant that people are prepared, often out of necessity, to change jobs and careers more often than sixty years ago.

Is comparison pointless?
Yet comparisons are rather pointless. During the past sixty years the world has changed beyond recognition for most in the UK and the USA and it’s undeniable that the general standard of living of Briton’s has improved.

The real issue
The real issue for discussion with commentators, politicians, business leaders and bankers should be not whether things are better now than in 1952 but instead if things will be better at the end of the reign than they are now?

I listened with interest a feature on BBC Radio over the Easter holiday talking about how tourism should, be the UK’s main focus and make the UK the world’s leading holiday destination. The Royal Wedding, The Queen’s Jubilee and of course the London Olympics all expect to generate huge revenue from foreign and domestic tourism.

But it was not just events such as the Olympics that are highlighted as the main draws of tourist pounds. London, country houses and castles, the lakes and all parts of the UK were also mentioned in plans to make the UK a primary holiday destination.

UK tourist industry can’t relocate
One of the comments I particularly liked was, “The UK tourist industry can’t threaten to relocate their Head office abroad”. I chuckled at a vision of tourist boss’s taking over the top floor of One Canada Square to look over the jewel in the tourist crown (London) whilst displaced bankers roam the poorer parts on London with their posessions in a black bin liners looking for cheaper office space. 

Business focus changes
I wonder if this represents the discussion, in some quarters, that perhaps the UK could cope with a less influential finance sector and that like past changes in the UK’s business such as the woolen industry, coal, steel, shipping and so on that, like nature, business abhors a vacuum and something would replace it, and why not tourism!

On the other hand instead on focussing on an either or solution perhaps the Banks and the Tourist Boards could share the top floor of Canada Square?