Over the past week I’ve been amazed at the response of companies to negative comments on Twitter. In the “getting complaints resolved fast” it seems to scare companies far more than threats to complain through official channels!

It takes 50 days to post a form
At this point I’m not going to mention the companies concerned (look through my previous blogs and tweets if you want to know the who) but to say that one complaint was after I was informed that to post me a form that needed completing could take up to fifty days to post…yes that’s right fifty (50) days to post out a form!

Brand protection
Within an hour of the negative tweets complaining of the poor customer service I was being contacted by teams of people wanting to resolve my complaint to prevent further negative tweets being made. Now, one has to admire the protection of the brand image and how effectively the complaint was handled but my main question is why let the situation where a customer is frustrated or angered occur in the first place?

So, perhaps the advice if you have a complaint about a company should be “Tweet first, blog next, mention it on facebook and if that brings no satisfactory result then complain officially”.

This entry was posted on Friday, February 3rd, 2012 at 11:47 am and is filed under Uncategorized.