A friend of mine that I’ve been working with has received three job offers in the past two weeks. One of these he was told was through networking and only 8 people were approached.

He’s encouraged me to post the advice. So whilst I am definitely NOT a head-hunter or run a search firm here goes.

Most job roles are now only advertised on-line and the role of newspapers in attracting job applicants has almost disappeared, along with the advertising revenue that such adverts produced. However, most job roles  use personal networks and aren’t even advertised.

Indeed it’s said that 60% of roles are filled through networking. At one time this meant using ‘the old boy network’ or ‘the golf-club’. Nowadays, however, this is mostly via networking sites such as linkedin.com where professional recruiters source possible candidates and reference them before any formal approach is ever made. The advantage to the employer is that it avoids receiving thousands of applications through the post.

So how do you position yourself to be identified as someone to be “networked for the job” on sites such as linkedIn and Facebook?

Here are my top ten tips to being networked for a job through Social Media:

1. Have a large network. Most people on social networking sites have less than 300 people in their network. When looking to be sourced for a job your network needs to be as large as possible. This also means researching the membership each network will give you. For instance Linkedin will connect you with individual professionals mainly based in UK and USA. Twitter gives you the opportunity to connect with businesses as well as individuals.
2. Have a good mix of people in your network. Link with friends but also link competitors, people in other industries and professions, head-hunters and those in search companies. If you’ve not got a Twitter account then consider doing so. This will allow you to connect with search companies as well as individuals.
3. Communicate with your network. Having a large network gives you no visibility if you aren’t contacting them on a regular basis. Send personal messages and responding to questions and contact a few people each day that you haven’t connected with for some time.
4. Link your Twitter account to your other Social media accounts. This allows your tweets and updates to be read by your entire network
5. Become an expert. Answer questions on Linkedn to be seen as an expert. As a result of answering questions on Linkedin and having 14 best answers logged I’ve received emails and connections from USA, Canada, Middle East and Malaysia.
6. Post slide-shows on Slideshare. This is essentially a PowerPoint slideshow. This also promotes your expertise and link these to your linkedin profile. Linkedin allows you up to three slideshows.
7. Have a facebook profile.Though be careful about your on-line reputation. Lots of people are making a lot of money on Facebook. Those that have used it to promote their drunken parties have often come to regret their posts.
8. Don’t over-promote your products and services. Remember that social media is like “going to a party”. You wouldn’t make many friends at a party if all you did was to talk about work. Create a personality. You also don’t want to be Blocked for spamming!
9. Have a YouTube film about you and your products and services. Place it on your website as well as other Social Media sites.
10. When posting be complimentary about people. Avoid criticism and  try to sound motivated and upbeat. No-one wants to offer a job to “Mr Grumpy”. However also consider that you are wanting to share expertise so be as generous as possible with the advice you offer others.

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This morning a number of people have contacted me over the headline that the Chamber of Commerce has predicted a rise in unemployment in the UK to three million whilst at the same time blaming the UK and US Governments as well as the banks for the situation.

It seems that people are now beginning to become angry at what is happening.

People are failing to understand how the UK Government is reducing benefits, cutting grants to students, unable to force banks to maintain loans whilst continuing to pay bankers their bonuses.

The tone of the telephone calls seems to be:

a) That as people feel they are having to pay (physically and through redundancy) for an unjust system of rewards to those that caused the current situation the more likely we are to have social unrest.

b) That people’s demands for protectionist policies such as reducing immigration will begin to increase in volume.

c) That if the tax cuts that are promised don’t satisfy the public expectation then there will be even more anger.

Over the past few weeks I’ve been speaking to some senior bankers about the financial crisis that’s gripping us all. One thing that seems obvious is that the one sector that is likely to make a lot of money over the next few years will be the corporate lawyers.

My reasoning is that the banks are beginning to argue over themselves over who was to blame for selling AAA assets to financial institutions that weeks later were assessed as being worthless. Who was to blame, the banks, the buyers or the rating agencies?

Then there are the law enforcement agencies such as the FBI investigating some of the “deals” and “Sell-offs” to see is some acted fraudulently.

What is interesting is that whilst the US authorities are taking action the UK Government is not instigating any criminal investigations. Perhaps the UK Government is too afraid of what they might find or perhaps they intend to let the US authorities extradite hundreds of our top bankers to face the courts and imprisonment. (Someone asked me last week if they would have a prison big enough).

In any event most corporate lawyers must be thinking that all the Christmases until 2020 are about to come early.