Over this past month or so a number of people in my network have approached me to discuss how they can manage a personal brand image.

I guess it’s because one of the first things I discuss with an executive that moves into a new job is the “image” that they want within their new workplace. We start out by developing a plan of action to construct and manage a positive image within the first few days and weeks.

However, it’s been long understood that head-hunters, future employers as well as future employees will search the internet for clues as to the reputation, management style and expertise of any future boss. This makes having a positive on-line reputation one that’s worth considering ahead of any change of job.

As for being self-employed, well the benefits of a strong on-line brand image is obvious.

In this first video I discuss how to create an plan for a personal brand image on-line as well as to discuss creating an “elevator pitch” that covers the three rules of “Credibility, Clarity and believability”

How to create a brand image