I’m fed up and tired with the number of emails that I get offering to share the secrets of on-line riches and how to earn $2000, $4,000 a month or more by using Twitter, facebook and other social network sites. Proof of their success is always provided by testimonials and their Paypal or Clickbank account statements and it all looks very impressive and plausable.

Indeed some people are running weekend long sales seminars where a troop of people all explain how they have made a fortune on-line and promise to share the same information with a small group…for a fee and it’s all guaranteed!

However, I work to the rule that one of my friends, who runs a hugely successful social media site, who said “When considering products on-line, the one thing to remember is that no one has a goal to make you rich”

Over this past month or so a number of people in my network have approached me to discuss how they can manage a personal brand image.

I guess it’s because one of the first things I discuss with an executive that moves into a new job is the “image” that they want within their new workplace. We start out by developing a plan of action to construct and manage a positive image within the first few days and weeks.

However, it’s been long understood that head-hunters, future employers as well as future employees will search the internet for clues as to the reputation, management style and expertise of any future boss. This makes having a positive on-line reputation one that’s worth considering ahead of any change of job.

As for being self-employed, well the benefits of a strong on-line brand image is obvious.

In this first video I discuss how to create an plan for a personal brand image on-line as well as to discuss creating an “elevator pitch” that covers the three rules of “Credibility, Clarity and believability”

How to create a brand image