Over the past few weeks I’ve been talking to some managers responsible for teams of sales assistants in large retail shops. The task was to show them how they could restructure their team’s approach to customers that would generate an increase in sales.

In this videoclip I tackle two main problems.
The first is the problem with asking “Can I help you?” that too often destroys a sale.
Secondly, how to generate multiple sales

Contact Stephen by email: stephen@assimilating-talent.com

Yesterday I had a great time with some business friends discussing the scandal of the NOTW and Rupert Murdock’s business empire. We all agreed that there have been lots of occasions when businesspeople believe their created image that they then become paralysed when things start to go pear shaped.

“You’re brilliant”
Director paralysis isn’t new. This often comes from having people around you that always tell you how brilliant you are. The more a business leader hears it the more they come to believe it. Murdock’s thousands telling him how brilliant he is seemed, at the start of the scandal, to create a paralysis of understanding of the seriousness of the situation. This, as is so often the case, was translated by the UK public as being arrogance.

Then again I’ve observed Directors of much smaller companies believe their own image and create similar problems for themselves. Like the Sales Director who joined an insurance company saying he had come to “save the company” when most people didn’t know, or believe, that it needed saving.

Or the Managing Director who told me that in twenty eight years at the head of his business he’d not made a “New hire mistake ever”. In fact he told me that he could identify a success when “they walked through the door“. His staff turnover was very high and continually created problems for his sales.

“Remember you are mortal”
As generals drove through the ancient Rome after winning a war a slave at the back of the chariot would whisper in their ear “Remember you are mortal” in case they believed the crowd’s adulation. I wonder how many CEO’s would consider hiring someone to continually question their thinking, just in case they thought themselves infallible?