This past week I’ve spent with friends and our after dinner discussion was the state of the economies of Europe and the affects of the high street. Economic problems and affecting sales at HMV, Waterstones, Thornton’s chocolates, Comet and so on and the impact is felt further down the supply chain.

Strikes by National Union of Teachers and Public Services Unions as well as others create further downturn in sales as confidence in the future falls. My friends are mostly owners of small businesses and discussions focussed on how to reduce the effects of strikes and falling confidence on sales.

Restructuring sales teams
When sales fall most businesses cut out unnecessary expenditure and restructure the sales and marketing team. Often this means reducing the size of the team but one friend of mine has actually increased the size of his team and has increased sales. We had worked on the plan together and so I’m delighted by his success and he expressed enthusiasm for thee video below that helped him consider the salesperson he was looking for.

Sales and Marketing interview questions