I’m not surprised that I’m often I get asked for my recommended replies to specific questions but this hides the real question I’m being posed. The real question is “How do I sound different, better and more attractive than the other candidates?”. Over this last week I’ve talked to three groups of people about how to prepare and shine at interviews.

Introductions first.
Yesterday I was talking to a university student that hopes to gain a placement at a large technology firm and defer the last year of his degree to gain experience in a job. I’m sure that he will do well but first he must pass a day long interview where he’s bound to have to introduce himself to a group of people.
 
Most introductions are either it’s too short such as “I’m an accountant” and gives no further information on expertise or capability or it results in a ramble of words that has little impact and even less meaning for the listener.
 
For real impact candidates need to develop a twenty to twenty five word description of yourself and your skills that you can memorise and deliver with confidence. The objective is to gain the listeners interest and engage in further conversation. It’s no different from the elevator pitch used by business people (too often very badly!)

Think through the questions you will be asked
Another group I was talking to were in sales and wanting to know how to look different. My advice was to write down the questions you expect to be asked and then ask a friend to ask them and then listen to your answer and make suggestions for improvement. Practice the answers time and again until they sound right to you and answers the underlying questions the interviewer is wanting to discover. (Many interview questions are wanting two or three points addressed)

What questions will you ask the interviewer?
This is an important area because it shows interest and reflects the research made into the future employer (you should have looked at and studied the corporate history, products and their prices and so on)
Consider asking questions on what the company would expect you to have contributed, learned and achieved by the end of the first year
  

Sales and Marketing interview questions
Have a look at my YouTube channel for further interview films