As you can see from previous posts I’ve been investigating how people work on the internet.

The main surprise is just how sophisticated the medium is becoming in allowing people to trade and make money (or perhaps I’ve missed). The ability to have  a website designed in Thailand, upload one’s own or others products (by becoming an affiliate), take payment via Paypal or Clickbank and have a cheque for all that you sell sent to your bank and all within a few days has posed some interesting questions on the future of work.

Let’s first deal with the Hype! An awful lot of people are currently trading on the web and some of them are doing very well. Indeed at a seminar in London last month a parade of such people told an audience of over 800 how they were making anywhere between $2000 a month on Twitter to $20,000 in one week on Facebook. The audience were given titbits of information on “How it was done” and then offered to purchase whole programmes of products where they could do the same by following the speaker’s step-by-step fast cash formula!.

Now, before we go any further, let me say that I have the greatest regard for the organisers and what they are doing to inform people about the possibilities of making meoney on the web. I did, however, fiund the American way of selling through hype, the promise of easy riches and the buy NOW part of the sale because of product scarcity rather galling.

The problems for work and the individuals, as far as I see it, are these:

• I suspect, that it’s going to be a very few in his audience that actually succeed! This may bring depression, feelings of failure and loss of a lot of redundancy money. (More than a few in the audience were seeking to plough their redundancy money into web based sales)
• Trading on the internet is likely to become a “bubble”. Like any other bubble people are believing, being told, that having a product on-line is a path to instant and easy riches. The reality is that those who realise those riches will be the early adopters such as those on the stage at Mark’s seminar, whilst the majority will find the marketplace so saturated, with other traders as well as FREE items, that there are just cents rather than dollars to be earned.

• Another possibility is that Twitter, Facebook, Amazon and possibly governments will find a way of monetising the trade for themselves more effectively and thus reduce the potential for huge incomes.

I later attended another seminar on making money from the web where some in the audience had been selling products on the web for up to five years and barely scraped together a living wage. A few seemed depressed and disheartened and quite possibly were making themselves unemployable in the long run!

Perhaps working solely on the web should carry a health warning?
 

Over this past month I’ve been researching how small business teams will work in the future.

This research has led me to attend a number of conferences where I’ve listened to highly successful “web-gurus” talk about how they are making $000s through on-line selling and affiliate marketing and using virtual teams.

There seems to be a number of common threads to all the talks:

• Small teams can provide exceptional products that are often better than equivalent and expensive products from larger businesses.
  This is true and I’ve even invested in two CD’s packed with useful information for under $10, including postage.

• Work such as marketing, web design, product production and delivery, customer contact and much more can be outsourced at a fraction of the current cost.
  Again very true and if there is one aspect to the future of business that will impact even large teams in multinational companies.
  

The final message that I heard from all of them is that individuals and small teams can make $000s without much effort. All you have to do is to buy the product package the “Guru” has developed for $000s and your journey to riches begins…100% money back if not satisfied…guaranteed!

I guess I shouldn’t be surprised that people still find the “instant riches” message so attractive. The Lottery, advertisers and TV game shows all contribute to this perception.

Having spoken to and observed some of the “Gurus” telling everyone how easy it is to make money on the web and that it only takes an hour a day it’s interesting that they themselves seem to work very very very hard and very long hours.

Perhaps the learning point is that: Technology makes life easier but the effort that needs to be directed towards producing and maintaining a successful and sustainable outcome for clients changes.
Those that get rich will only do so through hard work, the rest continue to delude themselves.