It’s great when someone comes along and pricks the bubble of management pomposity that is part of business today. It’s why I just love listening to Lucy Kellaway on the radio and on her blog and reading her regular column in the Financial Times. Lucy’s talent for stripping away and laying bare the stupidity of puffed up management makes her required reading and listening.

Each year she awards prizes for companies and managers who have butchered the English Language.
Like the Executive at Amazon who renamed books “Reading containers” and Toyota who now call cars “Sustainable mobility solutions”

Other awards go to HB Fuller coaching who state that they “invested in several key talent additions”

I don’t want to spoil Lucy’s adio blog for those who have yet to hear it but firmly believe that it should be required reading and listening for all executives, MBA students and Business school lecturers. Listen to it HERE and enjoy

As you can see from previous posts I’ve been investigating how people work on the internet.

The main surprise is just how sophisticated the medium is becoming in allowing people to trade and make money (or perhaps I’ve missed). The ability to have  a website designed in Thailand, upload one’s own or others products (by becoming an affiliate), take payment via Paypal or Clickbank and have a cheque for all that you sell sent to your bank and all within a few days has posed some interesting questions on the future of work.

Let’s first deal with the Hype! An awful lot of people are currently trading on the web and some of them are doing very well. Indeed at a seminar in London last month a parade of such people told an audience of over 800 how they were making anywhere between $2000 a month on Twitter to $20,000 in one week on Facebook. The audience were given titbits of information on “How it was done” and then offered to purchase whole programmes of products where they could do the same by following the speaker’s step-by-step fast cash formula!.

Now, before we go any further, let me say that I have the greatest regard for the organisers and what they are doing to inform people about the possibilities of making meoney on the web. I did, however, fiund the American way of selling through hype, the promise of easy riches and the buy NOW part of the sale because of product scarcity rather galling.

The problems for work and the individuals, as far as I see it, are these:

• I suspect, that it’s going to be a very few in his audience that actually succeed! This may bring depression, feelings of failure and loss of a lot of redundancy money. (More than a few in the audience were seeking to plough their redundancy money into web based sales)
• Trading on the internet is likely to become a “bubble”. Like any other bubble people are believing, being told, that having a product on-line is a path to instant and easy riches. The reality is that those who realise those riches will be the early adopters such as those on the stage at Mark’s seminar, whilst the majority will find the marketplace so saturated, with other traders as well as FREE items, that there are just cents rather than dollars to be earned.

• Another possibility is that Twitter, Facebook, Amazon and possibly governments will find a way of monetising the trade for themselves more effectively and thus reduce the potential for huge incomes.

I later attended another seminar on making money from the web where some in the audience had been selling products on the web for up to five years and barely scraped together a living wage. A few seemed depressed and disheartened and quite possibly were making themselves unemployable in the long run!

Perhaps working solely on the web should carry a health warning?