Yesterday I was at the Great British Business Show at Earls Court and saw loads of friends. However, despite so many people attending the show it was not a success for me and, from the feedback I received, wasn’t a success for many other people as well.
What went wrong:
- To start with I had to queue for twenty minutes to get into the show and when I arrived at the check-in desk was told that I was in the wrong queue and had to join another. (I left the queue and walked in without registering!)
- Once inside I found that there was no show guide. So finding information on the location of exhibitors, seminar presentations was more difficult than it needed to have been.
- Too many of those exhibiting seemed unsure how to engage with visitors to their stands.
- More than one exhibitor was handing out very heavy (300 page) catalogues that were dumped at the exhibition because I didn’t want to carry them around London for the rest of the day
- Two events were being held in the same hall, despite being marketed separately “Great British Business Show” and the “Business Start-up Earls Court”. Very confusing for attendees
This is the second event that I’ve recently attended that I thought poorly organised, an HR event a month ago at Olympia, that had so few visitors to it that I was probably one of a couple of hundred people in the hall. Naturally the exhibitors were packing up early and I gather were “Meeting with the organisers” to complain.
I’m interested in the experience of other exhibition visitors
One of my joys each week is listening to Lucy kellaway on the radio. Her latest broadcast focusses onto corporate guff and how sick-making words have arrived in China.
Her examples of “management bullshit” had me listen to the broadcast twice. (though in itself not unusual I would love to tell her that I prefer to listen to her in bed instead of reading a book)
“Uplifting meaningful customer experience”
The examples that had me laugh most were Standard Life’s use of “Employee Journey” to describe, I think, a job. Then there was “Uplifting meaningful customer experience” which is so woolly as to be meaningless and finally the company that was sharing “Thoughtware”.
In my experience the problem with corporate guff is that too many that listen to such rubbish nod their head sagely as if they have complete understanding of what’s being said, when they don’t. A few years ago I came across a business consultant that was always desperate to use the latest corporate guff to his customers. He said that his clients were always impressed by his knowledge. As far as I knew most of his customers didn’t understand what he was talking about and he’s since ceased trading!
That’s what I call “A malfunctioned career experience”