Corporate Guff
One of my joys each week is listening to Lucy kellaway on the radio. Her latest broadcast focusses onto corporate guff and how sick-making words have arrived in China.
Her examples of “management bullshit” had me listen to the broadcast twice. (though in itself not unusual I would love to tell her that I prefer to listen to her in bed instead of reading a book)
“Uplifting meaningful customer experience”
The examples that had me laugh most were Standard Life’s use of “Employee Journey” to describe, I think, a job. Then there was “Uplifting meaningful customer experience” which is so woolly as to be meaningless and finally the company that was sharing “Thoughtware”.
In my experience the problem with corporate guff is that too many that listen to such rubbish nod their head sagely as if they have complete understanding of what’s being said, when they don’t. A few years ago I came across a business consultant that was always desperate to use the latest corporate guff to his customers. He said that his clients were always impressed by his knowledge. As far as I knew most of his customers didn’t understand what he was talking about and he’s since ceased trading!
That’s what I call “A malfunctioned career experience”