Love him or hate him, does Sugar have a point?
I’m not a fan of Lord Sugar but one has to admire his ability to generate controversy. His article in the Daily Telegraph where he says that networking events are a waste of time and only profit the organisers has certainly stirred up a hornets nest of comment within my network.
Lord Sugar wrote:
“I am sick and tired of hearing people asking what to do, going to networking meetings and seminars expecting to glean some gems of wisdom. These events are money-making exercises and benefit one party and one party only: the organiser.
They have become an escape for people to justify sitting around wasting a day bullshitting with each other while they should be working. You will learn nothing other than that there are another load of people in the same boat as you”.
As usual he’s has managed to polarise opinion with networking organisers, thinking he’s talking nonsense and others who think that he’s right. For my part I feel both have a valid opinion. For my part and, this is where I agree with Sugar, I avoid networking groups that give a piss poor product, and unfortunately there are too many of them!
Too often people are invited to a networking meeting without any idea of who else is attending and with no one to manage introductions. Time is wasted listening to sponsors and the organiser promoting their own business and when the speaker does satnd up it’s an anticlimax of mediocrity. However a well run event will always stand out from the crowd.
The rest of Sugar’s article talks about being self-reliant and in this I hope that his fee for writing the article was huge because it’s had the desired affect of generating discussion.
