A couple of days ago I was speaking with a Sales Director who asked “why is finding good salespeople is so difficult”. In the new economy creating and retaining a team of good salespeople is a major differentiator, yet too often a new hire fails to live up to expectation. The costs can be enormous and the Sales Director seemed at his wits end.

Road to Damascus
The new economy means that recruiting and integrating salespeople the way it’s always been done is no longer going to work. With constrained budgets salespeople have to have heightened awareness of different but related areas of their performance. 

To illustrate this I showed the Sales Director the Transition Maps that my colleagues and I have developed over the last few years. “Oh my goodness, now I see where we are going wrong!”

It’s always gratifying when Road to Damascus revelations happen and I had to restrain the Sales Director from taking part of the solution and applying it like a sticking plaster to all his sales hire problems.
 
Main problems
We were able to identify a number of the problems that are common to sales team recruitment and development. The first is accepting what a sales candidate says about their past achievements at the interview without probing their actual involvement. The second is trying to clone a “current success”.

Review of process
Finally we reviewed how the company integrated salespeople into his team. Dispensing with the “one week induction” and replacing it with a transition map dovetailing all the required competences identified for their success.