In the past few weeks I’ve been reminding people how time is often the enemy of change. Reading the business papers I’ve been struck by how many businesses and even Government accepts the “need to change” to reduce costs, increase productivity and remain competitive but seem to ignore the time trap.

The alcohol “responsibility deal” brokered by the UK Government and supported by Asda, Heineken but only signed up to by Tesco, Marks & Spenceer and others is just one example. 

Managing change creates frustration
Managing change creates frustration for those implementing it and those that have to work with the consequences. This frustration often creates delays, huge additional costs, lower productivity and result in poor staff morale as organizations take account of the economic cycle, merge and seek to become more competitive.

The time trap factor
One of the crucial factors for those designing change within organizations is the time factor. Yet time is the one part of the equation that is ignored, often with disastrous consequences

To understand the time trap factor let’s remind ourselves how change is planned and implemented. For some months plans will be made to improve systems or organizations. The people that work on these plans consider future benefits, implementation plans, risk analysis flow charts etc. Once all the plans have been finalized and an implementation process agreed, the time frame for these people has moved to the present and their outlook is to the future.

Different time frames
On the day that the wider world, generally those people that are affected by the changes, are informed, the managing group or government minister are full of confidence and optimism for the improvements that the future will bring. The group being affected, however, are in a different time frame. Their experience is based upon the past and, even if that experience was understood to be inefficient, there is comfort in what people know and understand.

All change produces winners and losers. The winners will move their time frame to the future and the losers will move further into the past. In addition each group will be seeing the change from the perception of not “Is this change good for the organization” but from the personal standpoint of “Is this good for me”

The trick is to move as many people to the future time frame as possible, right from the start. The more people that talk about the future change in positive terms the greater the chance of success. Errors, however, revolve around poor communication, hurried change, poor planning and implementation.

The result is the creation of two camps.
Those viewed as being supportive of the change and those that are seen as being unsupportive. When this happens it’s interesting to observe that once people are viewed as being in the unsupportive group by the change leaders it’s very difficult for the individuals to move themselves out of this group in the minds of others. In a company situation such staff will often feel forced to leave.

Ignoring the time factor may not reduce the need for change, it may, however, increase the frustration and management effort needed to implement it.