I’m drawn to watching the apprentice because the producers of the show seem to have brought together the usual group that will inevitably make good television!
Billed as the “cream of UK’s entrepreneurial management” one can only cringe at how some behave and the delusions that they have of themselves. The best line of the night was when one of the men described himself as “good looking too”.

Sympathy for the contestants
However, perhaps I have more sympathy with the contestants this time than in earlier contests. In the past the prize on offer was a job working for Alan, sorry Lord Sugar. Now the prize is £250,000 investment into a business partnership on a 50/50 basis. Thus ensuring Lord Sugar’s continual presence.

On the basis that one chooses ones business partner more carefully than one’s life partner the process seems very one sided when Lord Sugar does all the choosing and ends each edition with…”You’re fired!”

Will the last contestant be brave enough?
When the last contestant is revealed will they, having considered the tedious selection process, Sugar’s knit picking and criticisms and the defence of their own ineptitude in the boardroom week after week, be brave enough to say something like, “Over the past weeks I’ve seen you in action and on reflection I think I’ll find someone else to invest in me”

Now if that were on the cards wouldn’t that make watching the series more fun?