I was asked a few days ago what I felt were the the “mission critical strategies” that a business should employ for survival during the downturn.

The first piece of advice that I gave was not to be panicked into knee jerk reactions. Panic inevitably results in poor decision making and poor decisions inevitably leads to long term regret.

The answer was then expanded into six key areas:

1) Plan for a long downturn. It’s likely that things will be slow for between one year and five. (in Japan their last recession lasted a decade)

2) Focus on productivity.(Both individual and team delivery)

3) Retain the best talent and continue to develop it. (Historically, talent tends to leave when it believes it is not learning)

4) Encourage innovation

5) Ensure robust succession planning so that if people do leave there is continuation of productivity.

6) Reduce expenditure as far as possible on non-productive items