The 2011 Guff Awards

The eagerly awaited Guff Awards are announced

Lucy Kellaway makes her annual awards for business jargon and bullshit with nominations from Ford, Cisco, McKinsey, Manpower, Nokia, Ebay, Ernst and Young. Great listening!
 

Lucy Kellaway

Her comment that “the length of job title and importance is inversely related” is Spot on.
I wonder what 2012 will bring?

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