We’re no longer willing to listen to…

Yesterday I had an interesting meeting with my good friend Warren Cass, the founder of Business Scene, discussing what type of speakers audiences were wanting to hear at networking events and business conferences.

My contribution, as a business speaker, was that I’ve noticed that audiences have changed what they are wanting to hear from the stage. I’ve detected that audiences are no longer willing to listen to the motivational speaker
encouraging the audience to “Do it like I did” or the “How to
improve…” talk or even worse the “I’ve written a book you’ll love to
buy” talk. Instead they are wanting information that’ll help them, and their business teams, survive and even prosper in the future and through these difficult times.

The future of speaker’s keynotes
I predict that the during 2012 people will be wanting to hear speakers offer an opinion on what the future holds, practical tips on how to survive the economic downturn and how teams can be made more efficient and profitable. That’s not to say that people want to be bored to death or filled with statistics, they won’t put up with that either! The talks will have to be entertaining, energetic and full of information. An interesting time for the future of the conference speaker and for those booking them for their audiences.

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